Privacy Policy

1. Introduction

At Peelu, we are committed to safeguarding your privacy and ensuring your personal data is handled responsibly.

This Privacy Policy explains how we collect, use, and protect your information in compliance with Pakistani law, including the Prevention of Electronic Crimes Act (PECA) 2016 and applicable consumer protection regulations.

By accessing our website, social platforms, or online store, you agree to the practices described in this policy.

2. Information We Collect

We collect information to help process orders, improve your experience, and communicate effectively.

a. Personal Information

  • Name, phone number, email address
  • Billing and shipping address

b. Transaction Data

  • Order and purchase history
  • Payment details (securely processed through third-party payment gateways)

c. Technical & Usage Data

  • Device and browser type
  • IP address and location data
  • Website usage patterns and cookies for analytics and functionality

d. Information from Third Parties

We may receive limited data from trusted partners such as:

  • Payment processors
  • Shipping and delivery services
  • Analytics and marketing tools (e.g., Meta Pixel, Google Analytics)

3. How We Use Your Information

Your information may be used to:

  • Process, confirm, and deliver your orders
  • Provide customer support and respond to inquiries
  • Improve our products, services, and website experience
  • Send promotional messages or updates (you may unsubscribe anytime)
  • Detect and prevent fraud or misuse of our website

We only use your data for legitimate business purposes and within the scope of your consent.

4. Data Sharing and Disclosure

We do not sell or rent your personal data. However, we may share limited information with:

  • Service Providers: trusted third parties such as couriers, payment gateways, and IT support teams — solely to fulfill services.
  • Legal Authorities: when required under PECA 2016 or other applicable laws, to protect rights or prevent illegal activity.

All third-party partners are contractually obligated to safeguard your data.

5. Data Security

We take strong technical and organizational measures to protect your personal data, including:

  • Encrypted payment processing through certified gateways
  • Firewalls and secure servers for storing sensitive information
  • Controlled access limited to authorized personnel only

While we take all reasonable precautions, please note that no online platform is completely risk-free.

6. Cookies Policy

Our website uses cookies to:

  • Enable basic site functionality
  • Improve loading speed and performance
  • Analyze traffic and customer preferences

You may disable cookies in your browser settings. However, doing so may limit some features of the website.

7. Your Rights and Choices

You have the right to:

  • Access, review, or request correction of your personal data
  • Withdraw consent or unsubscribe from marketing communications
  • Request deletion of your data, subject to business and legal requirements

For such requests, please contact us via the details below.

8. Third-Party Links

Our website may contain links to other sites. We are not responsible for their privacy practices or content.

We encourage you to read their policies before sharing personal information.

9. Policy Updates

We may update this Privacy Policy from time to time to reflect new laws or operational changes.

The updated version will be posted on our website with a revised "Effective Date."

Continued use of our services after changes implies acceptance of the updated policy.